WHY CURE
At CURE, we don’t need reform to do what’s right.
Standing up for common senseWe believe that everyone deserves car insurance at a fair rate that is based primarily on their driving record. We strive to not only fulfill this mission, but also to educate the public in the process. Our not-for-profit model allows CURE to continually offer affordable car insurance to responsible drivers.The voice of reasonCURE is the voice of reason for responsible drivers who have been discriminated against by other companies based on factors that shouldn't impact car insurance rates. This includes income proxies such as education and occupation. Instead, we lead the way in transforming the car insurance industry to remove income discriminating practices.
How CURE came to beDuring the 1980s, car insurers were reluctant to write car insurance in New Jersey due to low profitability and significant legislative constraints. In response to this crisis, Citizens United Reciprocal Exchange (CURE) was founded as a solution to the ailing car insurance industry.We don't discriminateCURE cares mostly about how well you drive. We refuse to adopt discriminatory income rating factors like education and occupation that most other insurers use. Drive well!
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