About Me

Let me introduce myself. I'm a round blue head, the spokeshead for CURE Auto Insurance, affectionately known as 'Roundy Blue' by my friends.

Let me start from the beginning... From the day I was sketched, people knew I was different. Sure, I started off as only a dot, but quickly grew to a full circle. I had such emotional depth, unwavering drive, a need to correct the injustices of this world. What was I to do with all of this passion, a burning need to right wrongs, make my mark?

Then I was introduced to CURE Auto Insurance. When I heard about the discrimination that exists in auto insurance, I just couldn't keep my big, blue mouth shut. When I heard about CURE, I knew my first mission was before me – to let everyone know how the nations leading auto insurance companies discriminate against everyday people like you, and to tell how CURE was different. So I rolled in (no pun intended). I like a challenge and I thrive on seeing the big guys fall...

CURE told me that it was my job to let innocent, unsuspecting people know that typical auto insurance companies all use discriminatory factors like your credit score, your education level, the type of job you have and whether or not you own or rent your home to determine your auto insurance rates. Apparently, they can't ask you your income because according to regulators and legislators they won't allow that. But, of course, they'll look the other way when these guys ask obvious questions to figure out how much money you make – pretending that these factors determine the type of driver you are. It made me so upset to find out that this is allowed – I actually turned red for a moment. I'm sure you're as surprised as I was only because they don't even tell you that you're rejected from their preferred company. That's why it has been our mission to inform everyone, including you about this injustice.

Where was I to start? It's a big world out there – I had to move quickly, everyday millions are being spent by these discriminatory insurance providers on advertising to make people think they can save money. To get the word out, I had to be very smart and swift – and people started noticing. I even dropped "bleep" a few times on network TV. I couldn't contain my excitement. I wanted to make sure that I got everyone's attention. Sure, some of the network execs were scared of me – even pulled one of my commercials. You think that deterred me? I had 3 others running – they weren't going to make me quit. I know my rights, I know how far I can push.